On the Media: Playboy Covers Up

Physical: No more full frontal nudes from Playboy, at least not for now! Hefner looked at the website they've revamped and found that it was viewed more without the nudes, so he's going to allow the people viewing Playboy to use their imagination a little more.

Psychological: As Hefner discovered in the 1950's, people like sex. I really enjoyed what Dian Hanson stated when talking about sex. "I see it the same way they describe a good marriage. In a good marriage sex is only 20% of the equation, and yet if you take that 20% out of the marriage, the marriage is dead. People really don't buy Playboy as a masturbatory agent. But that 20% nudity is what made it Playboy, in the minds of people. If you take that out, it's a different entity and I don't see how it can survive." Sex is going to sell. Any country, any place, anytime, there will be people drawn to sex. I do think it will survive, simply because when it isn't doing as well as planned, they're going to switch back real quick.

Cultural: "Sexy pictures are not passé, what is passé is men paying for them." - Dian Hanson. Like Brooke mentioned, maybe this will make it to other countries where porn wasn't allowed, thus increasing it's sales, possibly. On the other hand, the other countries may just make up for the loss of audience after the loss of nudity. Maybe if the people in the US wasn't so shy of the sexuality of other people, Playboy wouldn't be such a big deal here.

Social: Personally, if this change is going to make a big difference in Playboy's sales, they're going to go right back to it, obviously. But right now, according to Hugh Hefner, it's all a fantasy and is supposed to get the viewers dreaming. I think that social media brought this upon themselves. There's not much more to it besides, if you're viewing it, you're supporting it, no matter what your intention is before you click on the picture or ad, or visit the website.

Temporal: You don't need Playboy if you want to see naked women or men. I'm sure there are plenty of sites where you can see more action on with naked men and women than you do in a magazine. So the audience directed towards that may in fact just move on, I mean technically it's all pretty much the same thing, just different 'fantasies'.